CRM Management

Under-utilized CRM (Customer Relationship Management) data can do more harm than help your business’s digital marketing strategy. If you do not measure sales engagement with customers, all your Facebook marketing talk about providing the best customer service may fall flat and feel just like marketing-speak.

Are you making the most of your CRM software? Well, if not, here’s the solution!

When managed right, here are some of the things that your CRM can do:

  • Identify the potential customers who are sales-ready,
  • Show you the highest market segments, so you can make the most of them, and
  • Show you the highest-performing sales channels, and more.

While software like Oracle Marketing Cloud, Zoho CRM, SalesForce and Microsoft Dynamics are powerful (and expensive), they must be used correctly in order for businesses to leverage such software’s excellent offerings.

crm

Correct usage means:

  • Educating sales teams on correct adoption
  • Ensuring that sales teams provide accurate and complete data on sales performance to help leaders and executives scale profits and revenue.
  • Identifying gaps in the sales funnel; this becomes possible when the CRM technology has been adopted across the organization and it is easier to optimize sales.

While software like Oracle Marketing Cloud, Zoho CRM, SalesForce and Microsoft Dynamics are powerful (and expensive), they must be used correctly in order for businesses to leverage such software’s excellent offerings.

Correct usage means:

  • Educating sales teams on correct adoption
  • Ensuring that sales teams provide accurate and complete data on sales performance to help leaders and executives scale profits and revenue.
  • Identifying gaps in the sales funnel; this becomes possible when the CRM technology has been adopted across the organization and it is easier to optimize sales.

CRM is an essential part of digital marketing and social media marketing. It leads to lead generation. Better utilization of your CRM software will boost revenue significantly, as any marketing agency will tell you.

logo