Content Marketing

The customer is King in digital marketing. And so is content, in the online world. In digital marketing, content is still top dog. It rules social media marketing. It is the backbone that drives interactions between prospects and your business.

Content can be used as a tool to attract valuable links, that may lead prospects to your products and services. It is also the tool that may sneak you into conversations on social media, and drive referral traffic to your website.

Content is an essential part of any digital marketing strategy, as every marketing agency will tell you. And it is vital in search engine marketing.

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We help you produce the content that will do all this and more. We will help you:

  • Understand what drives your prospects and what their goals are. This step is essential to convert leads to customers, and helps you create the right content.
  • Map your customers’ journey when it engages with your company, to make sure that your content is taking them where you want them to go.
  • Create content that has the power to convert.
  • Reach your content out to the right audience, at the right stage in the buying process.

Any social media marketing agency will tell you that your goals in creating the right content is lead generation. You want prospects to hand over their contact details. For that purpose, you must deliver content that they will find valuable enough to give you what you need.

This is where we come in. We’ve got your back, and we’ll help you raise your ROI.

Re-Marketing

Site visitors are not usually primed for a sale on the first visit, so we re-target these visitors and give you the necessary details needed to help you convince them to make a purchase.

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Content marketing and SEO

With content marketing, you are able to transform raw email data and website visits into sales requests, and we have everything under control, from copywriting to customer journey mapping.

Conversion Rate Optimization

The majority of businesses spend a lot on media campaigns without carrying out a split test to optimize their site design and landing pages. Optimizing means that you can quickly multiply the earnings from your media budget for a fraction of the cost.

Marketing Cloud

With quality experience garnered from working with brands such as IBM, Hubspot, Marketo, Salesforce and Oracle Marketing Cloud, you can be certain that we can help you find and execute the right solution for your organization.

Social Media Marketing

Get a new spin on social media marketing by focusing on an area that many have never attempted: Leads, not Likes. With our focus on leads instead of likes we can help you test quality metrics like audience, design, and messaging to locate a flood of prospects enquiring about your products or services.

Worried about your digital marketing strategy? We can help with the number crunching, because your strategy should largely be built around numbers, especially, the numbers that come from social media metrics and point you to the leads.

We understand social like no one else. And we know how to read the metrics that matter for your bottom-line. Out of the hundreds of metrics that a social media marketing agency could be analysing, there are only a handful that truly matter for your business, such as:

  • Demographics
  • Behaviours
  • Interests
  • Website visitors, etc.

Let your social media marketing agency take care of the intricacies of online marketing, while you focus on more important aspects of your business, like your ROI. Leave Facebook marketing to the experts, who know how to read the data that identify leads.

OUR LEAD GENERATION PROCESSES TO ATTRACT AND RETAIN YOUR CUSTOMERS

Identifying the Right Audience

The first step is to use our statistical formulae to predict the behavior of your customer base. Our formula will help you identify those who are most likely to respond to offers, in other words, the leads. Or retain old customers.

Identifying Triggers to Converts Leads to Customers

There are important triggers that affect buying patterns in customers. We identify these triggers with A/B Testing.

Capturing Audience Data

We show you how to capture valuable contact details of your potential leads, with a manual to help you along the way.

CRM Management

Under-utilized CRM (Customer Relationship Management) data can do more harm than help your business’s digital marketing strategy. If you do not measure sales engagement with customers, all your Facebook marketing talk about providing the best customer service may fall flat and feel just like marketing-speak.

Are you making the most of your CRM software? Well, if not, here’s the solution!

When managed right, here are some of the things that your CRM can do:

  • Identify the potential customers who are sales-ready,
  • Show you the highest market segments, so you can make the most of them, and
  • Show you the highest-performing sales channels, and more.

While software like Oracle Marketing Cloud, Zoho CRM, SalesForce and Microsoft Dynamics are powerful (and expensive), they must be used correctly in order for businesses to leverage such software’s excellent offerings.

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Correct usage means:

  • Educating sales teams on correct adoption
  • Ensuring that sales teams provide accurate and complete data on sales performance to help leaders and executives scale profits and revenue.
  • Identifying gaps in the sales funnel; this becomes possible when the CRM technology has been adopted across the organization and it is easier to optimize sales.

While software like Oracle Marketing Cloud, Zoho CRM, SalesForce and Microsoft Dynamics are powerful (and expensive), they must be used correctly in order for businesses to leverage such software’s excellent offerings.

Correct usage means:

  • Educating sales teams on correct adoption
  • Ensuring that sales teams provide accurate and complete data on sales performance to help leaders and executives scale profits and revenue.
  • Identifying gaps in the sales funnel; this becomes possible when the CRM technology has been adopted across the organization and it is easier to optimize sales.

CRM is an essential part of digital marketing and social media marketing. It leads to lead generation. Better utilization of your CRM software will boost revenue significantly, as any marketing agency will tell you.

Data Management Services

121Outsource are specialists in the development of data entry, data cleansing and inspection solutions and services.

We pride ourselves on providing advanced, high quality, integrated data entry and data cleansing solution services to our clients in a timely manner. Our solutions are totally customizable and guarantee very high accuracy rates quickly and efficiently.

Whether it’s a one off data entry or data cleansing project, a reoccurring project, or you are seeking to outsource your data entry department, we can create the infrastructure required and deliver a solution and related services in your preferred format time and time again.

121Outsource offers both single and double data entry options ensuring 99.9% data accuracy.

Data Management
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Here is a brief list of some of the services we assist our clients with in providing data entry and data cleansing solutions:

  • Mailing lists
  • Marketing and Research Survey forms
  • Customer records
  • Legal documentation
  • Accounts Payable and Receivable Forms
  • Medical and Hospital documentation
  • Medical and Hospital documentation

Some of our common output formats include but are not limited to the following list, complete with full indexing capabilities:

  • Databases of all types
  • Web Solutions
  • Excel spreadsheets
  • Most other formats

Advantages of having 121Outsource as your data entry and data cleansing solution and service partner:

  • Data available at your fingertips when you require it
  • Huge reduction in data entry costs
  • 99.9% Guaranteed data quality
  • No investment required in hardware or software
  • Not required to employ expensive temporary staff
  • Timely project turn-around

From Government Departments to private Industry, our data entry services range from providing double data entry processing with quality control after digitisation, ICR and OCR scanning, to the processing of many thousands of forms, be they typed or hand written to client specified formats.

Some of our more challenging projects have involved the capture, data entry and indexing of salient data that is either of poor quality and/or does not always appear in the same position on the page.

In this example, we digitise the source, then via our double data entry and exception processing solutions are able to achieve a 99.9% accuracy on the final delivered data.

Lead generation through Omni Channel

By using our iconic lead generation model, you can lead your audience to make purchases.

Particular audience

Make sure you understand your best market segment through the use of big data, a marketing strategy that will help you gain more prospective clients.

Automation of traffic

Automate your marketing process to ensure your website has a steady number of visitors each day.

Generate leads

Split your target audience so that you can reach more people with less cost.

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Monitor your leads

Ensure you have a social media marketing platform that can show you how much you spending the generation of new leads.

 
Get an appointment

Lead generation can be converted into appointments, make sure to review such appointments with your sales team for better training.

Get content

Download and analyse big data which can help you predict the performance of each market segment.

 
Close the deal

As a marketing agency, understanding when to close the sale is the most critical step. You can close the deal with your customer face to face or through the phone.

The big difference

Every step of lead generation is made in such a way that strong leads are always being generated and every prospect is treated seriously since that is what drives tomorrow’s business success. Online marketing involves generating additional leads each day and converting them into real customers.

Paid followers

Use paid social media ads to ensure you have high numbers of followers and creative social media marketing strategies to gather as many followers as possible.

Marketing Automation

It is through marketing automation that one is able to measure and track the marketing prospects. The marketing prospects are easily converted into real customers through productive interactions. This can help you to have active prospective customers who you could rely on in the future.

Have real customers through marketing automation power

121Outsource is one of the latest marketing agencies which have properly implemented great programs for every Australian. It cannot be compared to any other marketing agency.

The process of buying

Customers have changed in the way they make their purchases. Facebook marketing can be relied on to generate lead customers. A proper digital marketing strategy makes marketing enjoyable since internet penetration across the globe has been on the rise. Prospective customers are seen making up their minds to buy before engaging a marketing agency.

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Marketing Cloud

Through cloud marketing 121Outsource has been able to oversee the facilitation of innovative brands in social media marketing.

Use the expertise at 121Outsource

Choosing to work with the technical experts in 121Outsource will create a stack of professionals in online marketing that will be working for you. They will evaluate the strategies needed for your organization to perform optimally and apply them. You will get your preferred results if you implement an intelligent marketing strategy. The current marketing world has changed greatly and it is only through a renowned social media marketing agency that you will be able to implement the best cloud solution for your business.

Advocacy for buyers and analysis of systems

Our experts review the technology you have so they can pin point the strengths and weaknesses therein. They then use this information to guide them in laying out the proper strategies to help you deliver the optimal results to correspond to the budget set aside.

Development of digital strategies

There are many brand name products in Australia that have had their marketing strategies developed by 121Outsource, brands such as Monash University, Mirvac, and ANZ.

Development of platforms and management

Clients tend to search for marketing platforms that can help them implement their strategy, execute it with ease, and provide reporting mechanisms for ease of monitoring. Of course, this depends on the client’s demands, and a business that respects their customers’ demands puts in place a working digital marketing strategy.

Systems development and integration

Putting technology in place is one thing, however implementing it successfully requires meticulous planning, industry expertise, and a wealth of experience.

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Mobile App

121 Outsource is in a competitive rank in terms of iPhone and Android app development in Australia and abroad.

121 Outsource has been at the frontline of iPhone and Android app development, in both Australia and abroad. Our in-house team can you help from concept, strategy, design, development, testing and launch.

Our in-house talents put into practice a cogent technological and entrepreneurial process — which sets us apart from players in the industry. We see to it that our consummate knowledge on the application’s strong points and weak points is properly conveyed.

Mobile Apps
Strategy

We bring into play a collaborative atmosphere with our customers to the set the seal on the delivery of a robust build to fulfil their business objective. Some of the mobile development strategies we put emphasis on:

Define and layout your business approach and market flair

Get a comprehensive understanding on your target audience and interpret them through on-the-mark storyboards and mapped-out customer journeys

Put together a growth hacking strategy

Intuitive user experience

User interaction marks off the success of a mobile application. User would go for an application that is engaging, responsive, and intuitive.

In 121 Outsource, we employ prototyping tools to help you visualise your product from conception to production.

Optimisation

We make sure you get significant breakthroughs by intensively studying how users engage and behave in your mobile application. With our coherent evaluation method, we warrant an increase in conversion, retention, and boost user experience.

Phone Sales Conversion

If you’ve ever wished your sales team would actually use the CRM software you’ve invested in to log data from calls with prospects identified through social media marketing, we are here to help. Businesses need a 100% CRM accuracy to gauge sales performance. Sales teams often fail to provide this kind of accuracy. That is where we come in.

We help with the medium of logging data on CRM by working with your sales team. We help with creating scripts based on calls, and identifying qualification questions for lead generation.

As a multi-functional marketing agency, we are here to help you pre-qualify buyers, by working as an extension of your sales team. We help by calling and identifying your potential customers, and setting up appointments. We guide those who are ready to buy, straight to your business. In other words, we offer the kind of support every sales team wished they had. In the process, we help to cut down on the time that your team spends in pursuing digital marketing prospects that aren’t sales ready and aren’t worth pursuing.

How do we do this? We are armed with our excellent system that lets us send scripts, notes and details of appointments directly to your CRM while being integrated with it.

And we go one step further to help you with your digital marketing strategy. We monitor and analyse the data on sales performance, and strive to improve the numbers for you.

Search engine marketing campaigns are great ways to drive your phone sales conversions up. This is another area of our expertise, that we can offer guidance on.

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Social Media Marketing

Our goal is to help you maximize the correct metrics to reach your target audience, attract leads, finally convert them to customers, and nurture these leads for high returns on investment.

Worried about your digital marketing strategy? We can help with the number crunching, because your strategy should largely be built around numbers, especially, the numbers that come from social media metrics and point you to the leads.

We understand social like no one else. And we know how to read the metrics that matter for your bottom line. Out of the hundreds of metrics that a social media marketing agency could be analysing, there are only a handful that truly matter for your business, such as:

  • Demographics
  • Behaviours
  • Interests
  • Website visitors, etc.

Let your social media marketing agency take care of the intricacies of online marketing, while you focus on more important aspects of your business, like your ROI. Leave Facebook marketing to the experts, who know how to read the data that identify leads.

Our Lead Generation Processes to Attract and Retain Your Customers

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Identifying the Right Audience

The first step is to use our statistical formulae to predict the behaviour of your customer base. Our formula will help you identify those who are most likely to respond to offers, in other words, the leads. Or retain old customers.

Identifying Triggers to Converts Leads to Customers

There are important triggers that affect buying patterns in customers. We identify these triggers with A/B Testing.

Capturing Audience Data

We show you how to capture valuable contact details of your potential leads, with a manual to help you along the way.

Get You Started on Maximizing Data

Our goal is to help you maximize the correct metrics to reach your target audience, attract leads, finally convert them to customers, and nurture these leads for high returns on investment.

Web Design

Your website is likely to be the only medium for your business to set a good impression to potential customers. At 121 Outsource, we see to it that website visitors get a good grasp of your offered services and business in general.

With our exceptional in-house talents, allow us to intuitively design a website that converts visitors to valuable customers.

We give high regard to your design needs.

We take design very seriously and work within brand principle and specifications to deliver a cogent and easy user experience.

Our established process and effective methodology ensures you are able to maximise your business potential and returns.

web design
User experience UX

121 Outsource is at the forefront when it comes writing elegant software solutions. Understanding your user’s needs and translating that into an intuitive design is what our team lives for.

A website that “Just Works” in every browser and mobile device is the golden standard that we uphold in every website that we create. You won’t even have to ask.

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Digital strategy

Understanding your needs is the most important strategy that we employ in our arsenal. Our experience has taught us that listening to your clients has always proven useful, and it’s the simple questions that always brings us back to…

What is the brand image that you wish to portray to your users?

Who is your target audience and what visual styles are appealing to them?

What does your user hope to achieve by using your website? And how is it better than your competition?

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e-Commerce Website

121Outsource is a leading and certified development house for the world’s greatest e-commerce platforms, which include Magento, Shopify, Zen Cart, Woo Commerce and DrupalCommerce.

When you work with us, you’ll have expert advice, around the clock. Not only that, but with our investment in a state of the art, e-commerce purpose built, web hosting company. 121Outsource has the utmost control over your uptime, unlike 99% of our competitors

Since 2008 our e-Commerce development team has been pioneering and pushing the limits of what’s possible in the e-Commerce space. We offer 24/7 Customer Support so you will never feel alone.

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